SB 11.4.1

In this Fourth Chapter the son of Jayantī, Drumila, will address King Nimi. The forty-eighth verse of the Third Chapter stated, mūrtyābhimatayātmanaḥ: “One should worship the particular form of the Lord most attractive to oneself.” Similarly it was stated in the previous chapter, stavaiḥ stutvā named dharim: “One should bow down to Lord Hari after glorifying Him with prayers.” Thus it is assumed that the worshiper has knowledge of the Supreme Lord’s transcendental qualities and pastimes in order to execute the process of worship previously described. King Nimi, therefore, is eagerly inquiring about the various incarnations of the Supreme Lord so that he can ascertain which particular form of the Supreme Lord is most suitable for his personal worship. It is understood that King Nimi is a Vaiṣṇava, or devotee, who is trying to advance in the transcendental loving service of the Supreme Personality of Godhead.

It is important to note in this regard that the word abhimata-mūrti, meaning “one’s most desirable form,” does not indicate that one may concoct a form of the Lord by one’s own whim. Advaitam acyutam anādim ananta-rūpam. All the forms of the Supreme Lord are anādim, or eternal. Thus there is no question of concocting a form, because such a concoction would be ādi, or the origin of the concocted form. Abhimata-mūrti means that among the eternal forms of the Lord one should select that form which most inspires one’s love for the Supreme Personality of Godhead. Such love cannot be imitated, but it is automatically aroused when one follows the prescribed rules and regulations given by the bona fide spiritual master and submissively hears these descriptions of Śrīmad-Bhāgavatam.